Ballina has an annual Salmon Festival which incorporates music, food, crafts and
entertainment and of course, salmon. It is fast becoming one of the best festivals in the country. For one
week every July, the town is a hive of activity, appealing to young and old alike, with a host
of events, incorporating music, art and heritage, as well as a variety of cultural activities,
showcasing the best of Mayo.
There is something profoundly literary about the life of a salmon. Born into the waters of a river, they head to the mouth of the river at a young age, fattening up and preparing for the changes in water salinity that they will experience as adults.